Branding That Turns Mums into Morons

I wandered into the store called Joules earlier. To see if they had any little girls dresses, when I noticed the brightly decorated muslin cloths. ‘Hmm pretty’ I thought, I went over, and, written in big text across the front of the packaging was written “A mum’s best friend“.

“Fuck off” I thought, why not write “Now you’ve had a baby you can swap your mates for puke and snot, and you can also use it for yourself – Drool away, and If you want to talk to it too, you can, no one will mind anymore“.

What else is my best friend now I have kids? eh Joules? Fairy liquid? stretch mark cream? Draw string bin liners? electric shock therapy? Whats going on?

Get lost, Joulessml

About Laura Quick

A professional and published London based Illustrator, with a client list including The Guardian, The Independent and AnOther Magazine, Laura set up The Daily Think to showcase her own self initiated work - based on daily life. The things we see, hear and do everyday often from an amusing angle. To make life easier to swallow.
This entry was posted in opinion, parenting and tagged , , , , , , , . Bookmark the permalink.

3 Responses to Branding That Turns Mums into Morons

  1. This sort of thing infuriates me. As a feminist in the 70s I thought they’d have doing this crap by now…… Also get to Aldis – might be slightly better?????


  2. jiqceeklasick says:

    i like the illustrations


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